If you work in marketing, you’ve probably heard the phrase “responsive design” get thrown around a lot. And with good reason. As web users have splintered into an ever more diverse mix of devices and screen sizes, the need for “responsive” web experiences that can adapt to those many devices has moved to the top of many marketers’ lists. But what is “responsive web design”? Read More »
Have you ever taken a look at a list of Fortune 500 logos? If you have, you’ll have noticed that one color is dominant – blue. Traditional color psychology research tells us that in Western societies, blue is perceived as stable, safe and trustworthy. So it’s not surprising that many of the world’s largest companies went blue with their logos. Read More »
Cyber security is usually associated with 'important' stuff like banking and business secrets. But it's important everywhere, especially if you’re in charge of branding for your business. Brands like Burger King, University of Michigan, and Jeep have had to learn this lesson the hard way. Even Mark Zuckerberg has been a victim! Read More »
Today’s marketer can be pulled in many different directions over the course of one workday. If you’re an account manager, your day is filled with writing creative briefs, proposals, or meeting with your clients. If you’re on the creative side, your day is packed with writing digital content, such as landing pages or eblasts, or developing ad campaigns. Read More »
If you’ve got a website that sucks, you know how much it sucks. It looks dated. It doesn’t generate leads. And it hasn’t changed much since the day it was launched. The guys who built it said it would be easy to update but the reality is your team can’t update it. And your sales team complains at every chance they get that they can’t find any information on “that damn thing.” Read More »