Snapchat or Instagram? Pandora or Spotify? The media you choose to target your audience is key in getting your message heard by the right people. Making sure you understand your audience, and their interests and social behaviors, is imperative to a successful media campaign. Being familiar with social media channels – Facebook, Instagram, Twitter, Snapchat – is a start, but to run a worthwhile campaign, you need to know where those quality leads are coming from. Read More »
We don’t want to alarm you BUT we have to tell you the truth - Facebook’s latest algorithm update may just affect your 2017 marketing strategy. On January 26, Facebook announced that they’re going to change the way they rank videos in the News Feed. This update will adjust the value given to how much of a video is watched in the platform. They also explain that as a result of this update, longer videos that people spend time watching may see an increase in distribution while, as a side effect, some shorter videos may see a slight decrease in News Feed distribution. Read More »
  • Topcis: Strategy
  • Posted: January 27, 2017
Have you ever taken a look at a list of Fortune 500 logos? If you have, you’ll have noticed that one color is dominant – blue. Traditional color psychology research tells us that in Western societies, blue is perceived as stable, safe and trustworthy. So it’s not surprising that many of the world’s largest companies went blue with their logos. Read More »