We all have bits of advice we've received from our mentors, bosses, parents and professors that have stuck with us. The words of wisdom that we keep tucked away in our back pocket for when we need a quick hit of inspiration. Read More »

Believe it or not, you’re a storyteller. Read More »

Last month at INBOUND15, I attended a variety of classes, which taught me so much about digital marketing and HubSpot. Read More »

A few weeks ago I had the opportunity to spend 4 days at INBOUND15, HubSpot’s Inbound Conference, in the great city of Boston. Read More »

Last week I was able to attend INBOUND15, HubSpot’s Inbound Conference. Overwhelmed and wide eyed during the first day (or two) of the conference, I was a first-timer who mostly walked around gaping at the sheer amount of marketers navigating the convention center. Towards the end of the conference, I was no longer a dumbstruck attendee. I felt like an inbound pro ­– armed with a scribble-filled notebook, HubSpot pen and a seemingly permanent cup of Dunkin Donuts coffee in hand. It didn’t take long before I found myself in great company. I may be a bit biased but I truly believe there is no other group of people who are more motivated, driven and inspiring than marketers. Let me explain… Read More »

“I don’t think that’s a very good idea.” Read More »

Advertising is an industry shaped by trends, technology, and numbers. It is evolving everyday and it’s important to keep up with the changes, especially when trying to get a foot in the door. Read More »

Name: Amanda Johnson School: Michigan State University Desired Degree: Marketing Read More »

We had an interesting conversation with a client recently. They were looking for an “interactive and engaging” eBook – something more than the standard PDF with hot links. As we talked and looked at examples of things everyone liked, it became obvious that what they wanted was a website – not an eBook. Read More »

It’s crucial to ensure your college or university is one that people are talking about; however, creating advocacy doesn’t just happen. You need to build relationships through meaningful conversations and messaging, online or otherwise. Read More »

Name: Ellen Wareham School: The College for Creative Studies, Detroit, MI Degree Desired: BFA in Advertising Design Read More »

We’re going to go ahead and say it – sometimes social media gets a bad rap. Read More »