Snapchat or Instagram? Pandora or Spotify? The media you choose to target your audience is key in getting your message heard by the right people. Making sure you understand your audience, and their interests and social behaviors, is imperative to a successful media campaign. Being familiar with social media channels – Facebook, Instagram, Twitter, Snapchat – is a start, but to run a worthwhile campaign, you need to know where those quality leads are coming from. Read More »

We’ve said it before and we’ll say it again – 2016 was a good year for us. We added a few new members to our team, produced a lot of great work for our clients, and we ate a lot of tacos… seriously. A lot of tacos. But another thing that we’re proud of are our recent AVA Digital Awards wins. The AVA Digital Awards is an international competition that recognizes excellence by creative professionals for the planning, concept, direction, design and production of digital communication. Read More »

For B2B companies, LinkedIn groups can be a huge asset. Groups allow upper management and company leaders to share insights into industry trends, share branded resources with people who are looking for solutions and connect with prospective customers.  Read More »

I have a confession to make.  I didn’t go to copywriting school. I’m not even sure such a magical place exists. There are, however, copy courses available at portfolio schools or advertising schools. I didn’t attend those either.  Read More »

We’ve all experienced it. The “essentials guide” or “must-have checklist” or “evaluation kit” that promises us some super great content. The cincher: it’s free for the asking! All you need to do is provide an email address and a name. Read More »

Sometimes, data is a scary thing for marketers. We pride ourselves on our creative, out-of-the-box thinking. We’re excellent at client-agency relationship building. We can build a responsive website like nobody’s business. But numbers? Gross. However, that’s where many digital marketers get it wrong. Some just focus on the next deadline, the next tweet, and the next campaign but that mentality is setting a campaign up for failure. As smart and strategic digital marketers, we must immerse ourselves in analytics and performance metrics daily. If we don’t, we’ll discover our strategy is unsuccessful WAY too late, opportunities will be missed and leads will slip through our fingertips. Read More »

Fear & Copywriting On West Huron: An Anxious Journey Through a Monday in Agency Land Read More »

Believe it or not, about 49% of institutional respondents reported having a strategic plan to guide the development of their website or social media activities. Read More »

Have you ever been in a meeting and had an engineer tell you that they hate marketing? I have. The childish reaction, of course, is to tell them that you hate engineering ... so there. But that’s silly. And so is the idea that engineers hate marketing. Read More »

8:30am: I settle myself into my desk chair with a hot cup of liquid goodness (black coffee) and open up the lid to my laptop. As Outlook, Facebook, and HubSpot to fire up, I pull out my agenda and look at which projects need to be followed up on or completed from the previous day. Then I add any new projects to space dedicated to today’s date, such as which clients have social content that’s scheduled to go live or which production orders need to go down to the creative team. Read More »

I hear it all the time: “people don’t read any more.” Read More »

It’s a question that has plagued marketers since the dawn of, well, since the dawn of modern marketing. And the truth, as so much else in life, isn’t a clear cut case of yes and no, black or white. In fact, very convincing and well formed arguments can be made for both points. Read More »