9:45am: Walk in to the office, sit down at my desk, start up my laptop and wait for my daily task. Sometimes I get up to get coffee, if I didn’t bring it in with me. I listen to my favorite morning show “First Take” on ESPN while I look through emails or click through my upcoming senior year class schedule. I then make sure that any project orders or creative briefs need to be finished from the day before. Not a bad start to the morning at this point. Read More »
On June 30th, I hang up my excel spreadsheets, Nielsen ratings and SRDS reference books to ride off into the sunset of retirement. After 40+ years in the media/advertising business, it seems time. So as my last hurrah, here are some closing thoughts on the good, the bad and the ugly of this crazy business. Read More »
Advertising, like any industry, is built on the backs of its innovators and leading minds, and no names in the industry hold more reverence than David Ogilvy, Bill Bernbach, and Leo Burnett. Their ideas have guided creative and account teams for decades and can tell you a lot about your own methods and approaches to advertising.    Read More »
  • Topcis: Culture
  • Posted: October 13, 2016
8:30am: I settle myself into my desk chair with a hot cup of liquid goodness (black coffee) and open up the lid to my laptop. As Outlook, Facebook, and HubSpot to fire up, I pull out my agenda and look at which projects need to be followed up on or completed from the previous day. Then I add any new projects to space dedicated to today’s date, such as which clients have social content that’s scheduled to go live or which production orders need to go down to the creative team. Read More »