Cyber security is usually associated with 'important' stuff like banking and business secrets. But it's important everywhere, especially if you’re in charge of branding for your business. Brands like Burger King, University of Michigan, and Jeep have had to learn this lesson the hard way. Even Mark Zuckerberg has been a victim! Read More »
We recently completed a brand refresh here at PUSH 22 for our client MOOG, a manufacturer of chassis parts for parent company Federal-Mogul Motorparts. As one of their flagship brands, an already well-known entity, an official presence in NASCAR, and basically the king of suspensions, you approach a project like this with great enthusiasm, but also with a judicial dose of cautionary treading. Read More »
  • Posted: June 22, 2016
Sometimes, data is a scary thing for marketers. We pride ourselves on our creative, out-of-the-box thinking. We’re excellent at client-agency relationship building. We can build a responsive website like nobody’s business. But numbers? Gross. However, that’s where many digital marketers get it wrong. Some just focus on the next deadline, the next tweet, and the next campaign but that mentality is setting a campaign up for failure. As smart and strategic digital marketers, we must immerse ourselves in analytics and performance metrics daily. If we don’t, we’ll discover our strategy is unsuccessful WAY too late, opportunities will be missed and leads will slip through our fingertips. Read More »