I have a confession to make.  I didn’t go to copywriting school. I’m not even sure such a magical place exists. There are, however, copy courses available at portfolio schools or advertising schools. I didn’t attend those either.  Read More »

Cyber security is usually associated with 'important' stuff like banking and business secrets. But it's important everywhere, especially if you’re in charge of branding for your business. Brands like Burger King, University of Michigan, and Jeep have had to learn this lesson the hard way. Even Mark Zuckerberg has been a victim! Read More »

This is the sixth in the series of Media Truths. Each month we will highlight two things that you can do to make your media dollars work harder. If you’re new to our blog, check out our July Media Tips. Read More »

We’ve all experienced it. The “essentials guide” or “must-have checklist” or “evaluation kit” that promises us some super great content. The cincher: it’s free for the asking! All you need to do is provide an email address and a name. Read More »

Some of you in the industry have probably heard the term Google AMP (or just simply AMP) being thrown around. For others, this will be the first time you’ve heard of it. Either way, it’s time to learn a little more. Read More »

This is the fifth in the series of Media Truths.  Each month we will highlight two things that you can do to make your media dollars work harder. Read More »

May 19 was Global Accessibility Awareness Day. This yearly event is about making the web accessible for everyone. I attended a meetup of local web developers to discuss accessibility problems and solutions. Read More »

This is the fourth in the series of Media Truths. Each month we will highlight two things that you can do to make your media dollars work harder. Read More »

We recently completed a brand refresh here at PUSH 22 for our client MOOG, a manufacturer of chassis parts for parent company Federal-Mogul Motorparts. As one of their flagship brands, an already well-known entity, an official presence in NASCAR, and basically the king of suspensions, you approach a project like this with great enthusiasm, but also with a judicial dose of cautionary treading. Read More »

I’ve been in this business a while and I’ve seen a lot. I’ve had some successes and made some mistakes. Here’s eleven random things I’ve learned along the way about managing people, and about myself, and one thing that I still haven’t figured out. Read More »

Sometimes, data is a scary thing for marketers. We pride ourselves on our creative, out-of-the-box thinking. We’re excellent at client-agency relationship building. We can build a responsive website like nobody’s business. But numbers? Gross. However, that’s where many digital marketers get it wrong. Some just focus on the next deadline, the next tweet, and the next campaign but that mentality is setting a campaign up for failure. As smart and strategic digital marketers, we must immerse ourselves in analytics and performance metrics daily. If we don’t, we’ll discover our strategy is unsuccessful WAY too late, opportunities will be missed and leads will slip through our fingertips. Read More »

This is the third in our series of Media Truths. Each month, we’ll highlight two things that you can do to make your media dollars work harder. Read More »