How to blog without getting bogged down in content creation

Posted: March 26, 2012

Topics: Digital Marketing

push creative blog - made with tumblr

Blogging is a word that gets thrown around by a lot of agency people. It’s a buzzword so it often gets mixed in with the social media pitch. It’s also usually accompanied by a request for large amounts of support content and that’s where it usually dies - who has time for that? So the blog gets shelved and you miss out on what could be a very powerful marketing tool (the SEO value alone is enough to make it compelling).

So here’s a suggestion – don’t create a blog, curate one.

As so many successful bloggers have proven, content isn’t a problem. It’s out there – everywhere. All you have to do is sort through it and serve up the stuff that’s most relevant to your audience. The drudgereport is among the most trafficked sites on the web and all it does is curate the news with a point of view – so why not use that model to get your point of view out there?

And there are plenty of tools out there that make it easy. Tumblr is a great curation tool. It’s simple, easy to use and doesn’t require you generate copious amounts of unique content. Pinterest is another burgeoning social tool that’s essentially a curation tool (it’s also integrated with Facebook so it can kill two content birds with one stone).

The beauty of both tools? You can be set up and curating in a matter hours.

Or with a little help from us, you can probably get that down to a matter of minutes.

Don’t believe me? Check out the brand new creative inspiration tumblr we just created for push. From “idea” to “I did it” in under 15 minutes. Seriously.

Check it out.

Rob Wilkie is the creative director at PUSH 22, an integrated marketing and communications agency supporting leading and emerging companies.