A Change is Coming - The Google Algorithm

Posted: April 17, 2015

Topics: Technology

If you haven’t heard yet, Google is bringing two new changes to their algorithm affecting mobile-friendly search:

- More mobile-friendly websites in search results
- More relevant app content in search results

Due to the fact that many consumers demand information on the go, these changes shouldn’t come as much of a surprise to marketers.

According to GlobalWebIndex, 91% of internet users own a PC/Laptop while 80% own smartphones. Even more interesting, both Smart Watches and Smart Wristbands are considered “emerging devices.”

There's no doubt that people are relying on portable technology for their needs.

But I digress. Beginning April 21st, Google will be implementing change number one – More mobile-friendly websites in search results.

This change will affect all languages, not just English, and will have a positive impact on websites that are either responsive and/or optimized for mobile. In doing so, Google hopes it will allow users to have an easier time finding high quality and relevant search results that are optimized for their device.

The second change, more relevant app content in search results, has already been implemented.

This algorithm change may or may not affect your day-to-day mobile search but it is an important one for app developers to note. According to Google Webmaster Central, “We will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search.”

To put it simply, this means that Google will begin to serve up relevant apps in search results when users are searching for related content. Now, this will only be done if developers follow these steps; however, Google has made it fairly simple for developers to establish the relationship between their webpages and app deep links.