Lunch and Learn: Google Analytics

Posted: March 31, 2015

Topics: Digital Marketing, Culture, Technology

At PUSH 22, we’re constantly learning and growing as a team across all aspects of our business.

This month, we gathered together over lunch to hear a presentation from our Lead Web Developer, Jason Nolan. He showed us how to dig deeper into Google Analytics and taught us how to best leverage the tool for not only our current client roster but also for future clients.

During this event, we explored:

  • Behaviors of site visitors and what those behaviors mean for strategy and content creation
  • Desktop vs. Mobile traffic rates
  • Page Performance
  • How certain internet browsers can affect user experience

Understanding Google Analytics data beyond the basics is crucial when ensuring our client’s marketing campaigns are as integrated as possible.

When we dig in deeper, we’re able to get information we need to educate our clients on who their audience is along with what content resonates with them.

We can also uncover how customers are using different platforms and what path they’re taking when learning more about certain services or products.

Simply said, this knowledge and expertise assists us in creating a smarter, better strategy to achieve our client’s specific business objectives.

As a whole, Lunch and Learn events at PUSH 22 allow our entire team, regardless of department, to understand the latest industry trends, stay up-to-date with any changes to existing marketing tools, and brainstorm ways to move forward, thinking.