An introduction to favicons and why every brand manager should care

Posted: September 6, 2013

Topics: Culture


Go to your browser and type in Now look at the top of your browser window. See that little circle 22 icon that shows up next to the page title? That’s called a favicon.

Now open a new browser window and type in your own website’s url. What do you see? A cool little graphic that represents your brand? Or do a default page icon?

If you see a default page icon, you’re 32 x 32 pixels short of a complete website.

Favicons are those little icons you see all over the web. They’re just simple, pixilated little images but they’re a subtle part of a very important process for your visitors. Like good spelling and meaningful page titles, your favicon is a subtle indication that your company cares about its image and its website. It’s a stake in the ground that reassures visitors “this really is the site of a real company” and that “this really is a company that I should consider doing business with.”

Favicon vs no favicon

Above: Four tabs with four different websites. If you could only visit two of these sites, which ones would you choose … ?

So now you know what a favicon is, what do you do if you don’t have one?

Well, luckily for you, today is PUSH 22’s first annual Favicon Friday.

Send us an email and we’ll send you back your very own favicon along with instructions for what you (or your IT department or somewhat embarrassed ad agency) should do with it.

Rob Wilkie is the creative director at PUSH 22, an integrated marketing and communications agency supporting leading and emerging companies.