PUSH 22’s Work on Behalf of Rochester College Wins Gold in the 28th Annual Educational Advertising Awards

Posted: April 5, 2013

Topics: News


PONTIAC, Mich.PUSH 22 is pleased to announce that the agency’s work on behalf of Rochester College, an accredited four year undergraduate institution with campuses in Rochester Hills, Clinton Township, Southfield and Flint, Mich., has won a gold award in the 28th Annual Educational Advertising Awards for the school’s UP advertising campaign. The Educational Advertising Awards is the largest educational advertising awards competition in the country.

“The Rochester College UP campaign is focused on delivering a positive message in a highly creative and engaging way, and addressing the needs and barriers many students have – not just their education and careers, but their lives in general,” said Michael Verville, partner, PUSH 22. “UP was developed to target prospect Center for Extended Learning students who are looking to go back to school to either get ahead in their current career or to change careers. We are honored to be part of the campaign and the 2013 Educational Advertising Awards.”

Rochester College tapped PUSH 22 to develop and execute strategic digital, online and broadcast advertising campaigns to generate targeted consumer awareness of the college and its educational offerings. The college offers specialized extended learning programs that include mass communication, business, education, psychology and religious studies.

This year, nearly 3,000 entries were received from more than 1,000 colleges, universities and secondary schools representing every state and several foreign countries. Gold awards were granted to over 150 institutions.

The Educational Advertising Awards, sponsored by the Higher Educational Advertising Marketing Report, is judged by a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the Higher Educational Advertising Marketing Report editorial board.

About PUSH 22
PUSH 22 is an integrated marketing communications agency that is focused on propelling clients ahead by offering original solutions to their marketing problems. The agency provides a unique blend of strategic thinking and creative implementation in the following industries: automotive/manufacturing, IT, residential and commercial building, healthcare, and professional and financial services. PUSH 22 provides branding, advertising, new media solutions, public relations, investor relations and more, to help clients move forward, thinking. For more information, call 248-335-9500 or visit www.PUSH22.com.

Founded in 1959, Rochester College is an accredited, independent liberal arts college that pursues academic excellence in a Christian setting. With more than 1,000 students, both in traditional and adult learning programs, RC offers bachelor degree programs at four locations and a master's degree in religious education. For more information about Rochester College, visit www.rc.edu.