For the third installment in our four-part series on some of the greatest sports quotes and how they relate to marketers, we’re turning our attention to the Great White North, and my homeland, for some legendary advice from Wayne Gretzky. And we’re positive even Joe Bowen would agree – this post isn’t just a good one ... it’s a great one. Read More »
If you’ve been using the Internet for any length of time, you probably have some idea of what a “cookie” is. But if you’re like most people in North America, you probably had no idea that the EU has introduced privacy regulations which require websites owned by EU-based companies to explicitly notify and gain permission from their users whenever cookies are used to track them. Read More »
As you may have noticed in my first entry, I did not study advertising, marketing, or even communications in college. Therefore, my knowledge of the media and marketing world may be slightly limited, and consumer-based. But who better to evaluate what “works” or doesn’t in terms of advertising than the consumer for whom the ads are meant? Maybe I deserve more credit than I give myself. Read More »
Everybody’s talking apps these days and with good reason – the market for apps is exploding and companies are looking to make sure they don’t miss out. For marketers, the temptation is also great and the rush to produce branded apps is on because just having an app right can provide some novelty value. Read More »