Now that the holidays have officially commenced, I'd like to get something off my chest. I'm a pre-holiday scrooge. You see, I believe that there’s a sequence to be followed: Halloween, Thanksgiving, and then Christmas/Hanukkah/Kwanza. Well in the case of 2013, Thanksgivukkah then Christmas/Kwanza. I baulk at the sight of garland and Santa’s village set up at my favorite mall the first week of November – for goodness sake; I’m just diving into my kid’s Halloween candy! Unfortunately, big business doesn’t share my point of view. Read More »
  • Topcis: Strategy
  • Posted: December 3, 2013
“The great and powerful Oz has spoken!” and if you’re marketer, you’d better take notice. Why? Because no matter how loudly you say it, people aren’t really listening like they used to. A big advertising budget simply can’t shape reality like it did 30 years ago. And that means differentiating your brand – really differentiating it – from your competitors’ is harder than ever. Read More »
  • Topcis: Strategy
  • Posted: November 19, 2013
When Stonyfield Yogurt began its loyalty program in 2009, they did not anticipate it would have received such a large response. According to, due to the high response rate and Stonyfield's inability to keep up with customer demand, starting this month the company has decided to end the program. The company noted that it wanted to ensure members felt truly rewarded and they did not feel that they could accomplish this with their small internal staff. Read More »
Have you seen the Twitter/American Express news? Most of us have Tweeted purchases: a new pair of shoes, the newest toy for our kids, or the latest tech gadget, but have you ever thought about making your purchases via Twitter? Read More »
  • Topcis: Strategy
  • Posted: March 27, 2013
To me, as a copywriter here at PUSH 22, the phrase “deal with it,” is the most simplistic and distilled expression of what my job entitles and the attitude I try to bring to everything I work on. As a professional schizophrenic, it’s my job to wear many masks and take on many different points of view in my writing and creative thinking. One day I may be creating campaigns for middle-aged women suffering from heart disease or joint problems and in need of a cutting-edge medical facility. The next, I may be required to think like a young man in his 20s who has a passion for automobiles, isn’t afraid to get his hands dirty, and may be in need of a new set of premium pre-assembled struts. What I bring to the team at PUSH 22 is the ability to passionately immerse myself into any project, any brand, or any campaign – regardless of the subject matter and just deal with it. Read More »
By now you’ve seen our new brand ID and you’ve probably wondered, “What’s up with all of those really cool icons?” Well, we’re going to explain; actually each team member is going to explain why they chose their icon, and what it means to them. Some explanations will be serious, some will be entertaining, but overall we guarantee that you will get to know and love each of us a little more. Aim Higher. It’s all about expectations. If there’s one thing I’ve learned as a creative director, it’s that expectations are everything. Set them too low and you’ll crash and burn shortly after takeoff. Fail to provide clear ones and you’ll remain rooted to the launch pad. But when you provide expectations that give your team a clear understanding of their responsibilities while forcing them to stretch a little – ones that leverage strengths while requiring your team to get uncomfortable with what they know – they’re much, much more likely to deliver the goods. I ask my team to aim a little higher at the outset of every project these days. Dave Sarris (a partner at PUSH 22) refers to it as “the speed of the generals.” Either way, it’s essential to success – in life and at the agency. Rob Wilkie is the creative director at PUSH 22 and spends most of his days doing those things that creative directors do.   Enjoy the Ride. Professionally speaking, quite simply, if I and my colleagues in client service are doing our jobs, you should be enjoying the ride. That is, we're making your marketing efforts and the energies involved, a smooth trip. Let's face it, marketing, advertising (and even life in general) can be unpredictable, but with the proper organization and perspective, even the most chaotic of circumstances can be tamed. This icon also represents one of my passions in life – horseback riding! Tiffany Sherwood is an account supervisor at PUSH 22. She is a professional account wrangler and trusted client pard’ner.     Read More »
Almost one million years ago (or eight years to be precise) the pushtwentytwo brand was born. We created it. We loved it. We lived with it. Fast forward to December 2012 and we’re proud to introduce you to the new PUSH 22. What's changed? Well, our name, for one thing. Read More »
We love projects that we can sink our teeth into – especially when they benefit our community. That’s why we were ecstatic when we learned about Lafayette Place Lofts, the latest (by 30 years) and largest (nearly $20 million) construction investment in Downtown Pontiac. The über-hip Lafayette Place Lofts, will serve the community with great places to live, great fresh food at the Lafayette Market and fitness at a new Anytime Fitness facility. Read More »
  • Topcis: Strategy
  • Posted: February 14, 2012