Putting the “Sales” into “Sales Event” Michigan First’s tri-annual car sales are a truly unique marketing promotion that allow the Detroit-based Credit Union to drive increases in automotive loans and attract new membership. With the local economy struggling and concern about the response to the next sale, Michigan First engaged PUSH 22 to help them reinvigorate and rebrand the promotion as a Michigan First event, rather than a dealer-focused event. Read More »
  • Topcis: News
  • Posted: July 21, 2010
Genesis Homes Genesis Homes, the modular building brand of Champion Homes, is one of the largest and only nationwide modular homebuilders in the country. The company had traditionally focused its marketing efforts around custom-built homes but, with the housing industry slumping and multi-family, community and commercial builders looking for ways to improve the profitability of their large projects, Genesis saw a big opportunity. Recognizing that their existing marketing wasn’t accurately reflecting this new focus, they turned to PUSH 22 for help. Read More »
  • Topcis: News
  • Posted: July 21, 2010
Dassault Systèmes As a world leader in 3D and Product Lifecycle Management (PLM) solutions, Dassault Systèmes brings value to more than 100,000 customers through its portfolio of six key brands. DS maintains a strong global brand structure but most of its marketing activities are planned and managed by regional sales and marketing organizations. PUSH 22 provides planning, creative and media support to the Americas marketing group to achieve its demand and lead generation goals. We also ensure all messaging and branding respects the company’s corporate branding guidelines. Read More »
  • Topcis: News
  • Posted: July 21, 2010
Champion Homes Champion Homes is a North American leader in factory-built construction, with a Family of Homebuilders (including more than ten autonomous regional builder brands) that sells through a nationwide network of more than 2,000 independently owned sales centers. As agency of record, we provide strategic and creative support across a wide range of channels including web-based marketing, advertising, sales collateral, POS, public and investor relations, tradeshows and events. Read More »
  • Topcis: News
  • Posted: July 21, 2010