Last week I was able to attend INBOUND15, HubSpot’s Inbound Conference. Overwhelmed and wide eyed during the first day (or two) of the conference, I was a first-timer who mostly walked around gaping at the sheer amount of marketers navigating the convention center. Towards the end of the conference, I was no longer a dumbstruck attendee. I felt like an inbound pro ­– armed with a scribble-filled notebook, HubSpot pen and a seemingly permanent cup of Dunkin Donuts coffee in hand. It didn’t take long before I found myself in great company. I may be a bit biased but I truly believe there is no other group of people who are more motivated, driven and inspiring than marketers. Let me explain… Read More »
We had an interesting conversation with a client recently. They were looking for an “interactive and engaging” eBook – something more than the standard PDF with hot links. As we talked and looked at examples of things everyone liked, it became obvious that what they wanted was a website – not an eBook. Read More »