On June 30th, I hang up my excel spreadsheets, Nielsen ratings and SRDS reference books to ride off into the sunset of retirement. After 40+ years in the media/advertising business, it seems time. So as my last hurrah, here are some closing thoughts on the good, the bad and the ugly of this crazy business.
So, it is time to go. It has been a good ride and I will miss a lot of what makes advertising so exciting.
I leave you with the great Johnny Cash.