PUSH 22 Blog

“Double Dating” and 4 Other Ways to Make Client Status Meetings More Productive

Status meetings. We all know how easily they can become a drudgery for everyone involved – not least your client. But don’t despair! A small change in attitude and a shift in perspective is all it takes to start turning status meetings from downright dreary to perfectly productive. Read More »

Topcis: Strategy, Culture
Posted: January 27, 2016

Top 3 Tips for Developing Compelling Case Studies

Case studies are essential in today’s marketplace. They need to be an effective blend of sell and substance. Too much of one, and no one will read it. Too much of the other, and no one will take you seriously. I guess that’s a risk we always have to balance, but here are 3 tips to help you weigh the odds: Read More »

Topcis: Digital Marketing, Strategy
Posted: January 20, 2016

11 Creative Brainstorming Strategies to Fire Up Your Team

We’ve scoured the internet and complied a list of 11 creative brainstorming strategies that are sure to fire up your team and squeeze every single drop of creativity out of them. Why not stop at ten? Why eleven you ask? Because, at PUSH 22, we believe in going one step further. Read More »

Topcis: Strategy
Posted: January 14, 2016

8 Ways You Can Use Video in 2016

The stats all show it – video is one of the most engaging tools you have in your digital marketing toolkit. So why aren’t you using it more? Read More »

Topcis: Digital Marketing, Strategy, Technology
Posted: January 7, 2016

Protip: Write knockout copy for lead generating emails and landing pages

Successful Inbound Marketing/Lead Generation requires copy that engages visitors, establishes credibility and relevance, and does it all within a matter of seconds. And though there is no formula for great copy, there are several best practices that can really help your campaign shine. Read More »

Topcis: Digital Marketing, Strategy
Posted: December 28, 2015

J. Nolan’s Tech Tips: Crucial Keyboard Shortcuts to Help Optimize Your Windows Workflow

Today’s marketer can be pulled in many different directions over the course of one workday. If you’re an account manager, your day is filled with writing creative briefs, proposals, or meeting with your clients. If you’re on the creative side, your day is packed with writing digital content, such as landing pages or eblasts, or developing ad campaigns. Read More »

Topcis: Digital Marketing, Technology
Posted: December 22, 2015

You’ve Got to be Flexible to be a Good Marketer

A few weeks ago, I wasted blood, sweat and tears on the blog post, “Everything a Digital Marketer Needs to Know About Reaching the Right Audience Through Social Targeting.” Read More »

Topcis: Digital Marketing, Culture
Posted: December 17, 2015

The Essentials For Creating Incredible Digital Headlines

Technology changes everything. Read More »

Topcis: Digital Marketing, Strategy
Posted: December 14, 2015

Content Wars: 5 Things to Include in Your Copy Standard

Lightsabers are nice but if you’re getting into the content marketing wars, one of the things you’re going to need to arm yourself with is a copy standard. Copy standards help ensure that no matter who’s contributing – or what they’re contributing – it’ll be written in a consistent way. Read More »

Topcis: Digital Marketing, Strategy
Posted: December 9, 2015

Everything a Digital Marketer Needs to Know About Reaching The Right Audience Through Social Targeting

“There are definitely two schools of thought when it comes to the targeting abilities of social networks,” says Tom Edwards, chief digital officer of agency business at Epsilon. “Those who are constantly refining their offerings and enhancing their targeting capabilities and those who rely on their readers to choose their own paths.” Read More »

Topcis: Digital Marketing, Strategy
Posted: December 1, 2015

Top 5 Things You Need to Know to be a Great Account Manager

People often ask me what it is that I do. Well, I have a unique job that lets me work in various industries, and allows me to be involved in many different projects – from branding to web development to event planning. Read More »

Topcis: Digital Marketing, Strategy
Posted: November 24, 2015

Virtual Campus 2.0: Higher Ed Recruiting with Cardboard

Every small college is looking for an edge in their recruiting efforts. Read More »

Topcis: Digital Marketing, Strategy, Technology
Posted: November 19, 2015