Today’s marketer can be pulled in many different directions over the course of one workday. If you’re an account manager, your day is filled with writing creative briefs, proposals, or meeting with your clients. If you’re on the creative side, your day is packed with writing digital content, such as landing pages or eblasts, or developing ad campaigns. Read More »
“There are definitely two schools of thought when it comes to the targeting abilities of social networks,” says Tom Edwards, chief digital officer of agency business at Epsilon. “Those who are constantly refining their offerings and enhancing their targeting capabilities and those who rely on their readers to choose their own paths.” Read More »