Have you ever taken a look at a list of Fortune 500 logos? If you have, you’ll have noticed that one color is dominant – blue. Traditional color psychology research tells us that in Western societies, blue is perceived as stable, safe and trustworthy. So it’s not surprising that many of the world’s largest companies went blue with their logos. Read More »
Advertising, like any industry, is built on the backs of its innovators and leading minds, and no names in the industry hold more reverence than David Ogilvy, Bill Bernbach, and Leo Burnett. Their ideas have guided creative and account teams for decades and can tell you a lot about your own methods and approaches to advertising.    Read More »
  • Topcis: Culture
  • Posted: October 13, 2016
Cyber security is usually associated with 'important' stuff like banking and business secrets. But it's important everywhere, especially if you’re in charge of branding for your business. Brands like Burger King, University of Michigan, and Jeep have had to learn this lesson the hard way. Even Mark Zuckerberg has been a victim! Read More »