Posted: April 21, 2016
Believe it or not, about 49% of institutional respondents reported having a strategic plan to guide the development of their website or social media activities.
Yes, you read that correctly.
Less than half of institutional respondents have a digital marketing plan.
Is that as frightening to you as it is for me?
As a digital content manager with a past in social media management and account management, you can imagine that I live my life based off of a structured plan. I both tip my hat while simultaneously screaming silently at those who don’t live in this way when it comes to professional planning.
If you’re unlike me, if you’re just figuring it out, or if you’re just getting started in Higher Education, this blog post is for you. Goal setting is paramount when it comes to marketing, regardless of industry, because you have to identify where you are and where you want to go to ensure your success.
Follow these steps to understand how goal setting can help you increase student enrollment.