8:30am: I settle myself into my desk chair with a hot cup of liquid goodness (black coffee) and open up the lid to my laptop. As Outlook, Facebook, and HubSpot to fire up, I pull out my agenda and look at which projects need to be followed up on or completed from the previous day. Then I add any new projects to space dedicated to today’s date, such as which clients have social content that’s scheduled to go live or which production orders need to go down to the creative team.
It’s important for me to get my day planned out before 9am so I can prioritize and hit the ground running to ensure nothing falls through the cracks. My wall calendar and agenda help me make sure that all projects and tasks are completed on time.
9:00am: I check all social channels for our agency and for our clients. This includes reviewing any new notifications (new page/post likes, comments and shares) and I engage with comments when appropriate. I also take this time to look for 3rd party content that would be interesting to our client’s target audiences.
After I do those tasks, I review the master editorial calendar to see if I’ll need to boost any posts. Using paid support for social content helps deliver my clients message to their intended target audience. A few dollars does wonders to assist in increasing awareness, generating qualified leads, driving traffic to their website, among other things.
10:30am: It’s time to switch gears and get into the nitty gritty of SEO. As a user of HubSpot, I’m able to review keyword performance and look for opportunities to achieve a better ranking for agency and our clients from within the tool.
I try to look at keyword rankings at least 2-3x per week. Digital content is constantly being deployed and things change quickly, so I need to make sure I know where our clients stand in rankings at all time.
1:00pm: After another quick sweep of the social channels, I move onto blogging. As a Digital Marketing Manager, this is one of the most important things I can do to become a thought leader and generate leads. It’s absolutely crucial to understand what type of content needs to be developed in order to attract your target audience and that’s extremely dependent on where readers are in the buyer’s journey.
If blog content is published and it has nothing to do with what your potential consumer is looking for, it’ll fall flat. Plus, every post and every piece of content that’s deployed from your brand channels should be tied back to your overall business objectives.
Depending on who I’m writing for, I’ll figure out what type of content needs to be created, which keywords need to be included, where the blog post will link to (CTAs and landing pages), and where we can link (both internally and externally).
3:00pm: Because one month has recently come to an end, I continue working on the monthly analytics reports that will be delivered to upper management. I create separate reports for both the partners of PUSH 22, as well as our clients.
This is a great way to ensure everyone knows what’s working and what isn’t, so that the appropriate tweaks can be made. These monthly reports include a high-level overview of the month, as well as:
How much platform growth occurred across all social channels
How social media content is impacting the business (aka how much traffic was sent to the website or other pages)
Insights into why things/content performed like they did
Recommendations on what to begin/continue/stop for the next month
As a Digital Content Manager, it’s my responsibility to identify weaknesses in the strategy in real time and make changes. If I see that a certain content bucket isn’t speaking well to the social audience, I can remove the next few posts and replace them with a content bucket that is.
These analytics reviews are crucial in ensuring your business goals are being met through digital content.
5:30pm: It’s about time to close up for the day. I’ll do another sweep of the social channels, review the status of projects that are currently with the creative team, and make notes in my agenda regarding the status of projects. It’s important for me to capture what’s going on at the end of the day so that I can be ready to go the following day. Organization is key.
Takeaway: The most important thing to remember when it comes to digital content and social media is that everything needs a strong strategy. You should never push out content that doesn’t tie back to your business objectives. Review analytics, review engagement, and stay on track.
This post was written by K. Fodera, Digital Content Manager at PUSH 22.