We know it’s changing buying behavior, creating more informed consumers, and draining our collective attention spans. Or sharpening them, depending on how you look at it. However, the importance of the headline hasn’t changed. In fact, it’s more important than ever. It has to cut though the clutter.
In the midst of the shifting parameters to reach and engage with today’s consumers, Ad Wiz David Ogilvy’s words still ring true: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
I’m not sure the numbers still hold up, but the insight is the same today as it was then. Especially on the web. This infographic from QuickSprout provides some more compelling insights in how to make your headlines stand out in today’s connected world (I hang a copy in my office as a daily reminder): This post was written by D. Sawmiller, Senior Copywriter at PUSH 22.