Welcome to part two of a four-part odyssey in which we look to the world of sports in an attempt to draw connections to business – and perhaps find a few pearls of wisdom that brands and marketers can use.
In the first post we took a look at John R. Wooden’s famous “There’s no ‘i’ in team” quote. In this post, we’re going to turn to one of the most quotable sports figures in history, the great Muhammad Ali; a man whose gift for gab grabbed the masses in a way few athletes, let alone marketers, ever have.
#3. “I figured that if I said it enough, I would convince the world that I really was the greatest.” – Muhammed Ali
Consistency is the name of the game. And building a successful brand is no different. Find out what your brand stands for and communicate it to your customers as often, and as effectively as possible. Your message can be communicated in a variety of executions (i.e., email, direct mail, print, radio, etc.), but the core message of your brand should always stay the same. Don’t send your customers mixed signals. Because if you don’t clearly communicate what your brand stands for, how do you expect your customers to trust you? And if they don’t trust you, how will they ever value you?
Still not convinced this blog series is the greatest? Check back next week as we go from one of the greatest in the ring to “The Great One” on the ice and consider what Steve Jobs and Wayne Gretzky have in common.
Jesse Ouimet is PUSH 22′s copywriter. He ensures that our clients have an ample and steady supply of creative ideas, as well as ensuring that anything going out the door with words or type on it is free of errors.