By now you’ve seen our new brand ID and you’ve probably wondered, “What’s up with all of those really cool icons?” Well, we’re going to explain; actually each team member is going to explain why they chose their icon, and what it means to them. Some explanations will be serious, some will be entertaining, but overall we guarantee that you will get to know and love each of us a little more.
Aim Higher. It’s all about expectations.
If there’s one thing I’ve learned as a creative director, it’s that expectations are everything.
Set them too low and you’ll crash and burn shortly after takeoff. Fail to provide clear ones and you’ll remain rooted to the launch pad.
But when you provide expectations that give your team a clear understanding of their responsibilities while forcing them to stretch a little – ones that leverage strengths while requiring your team to get uncomfortable with what they know – they’re much, much more likely to deliver the goods.
I ask my team to aim a little higher at the outset of every project these days. Dave Sarris (a partner at PUSH 22) refers to it as “the speed of the generals.”
Either way, it’s essential to success – in life and at the agency.
Rob Wilkie is the creative director at PUSH 22 and spends most of his days doing those things that creative directors do.
Enjoy the Ride.
Professionally speaking, quite simply, if I and my colleagues in client service are doing our jobs, you should be enjoying the ride. That is, we're making your marketing efforts and the energies involved, a smooth trip. Let's face it, marketing, advertising (and even life in general) can be unpredictable, but with the proper organization and perspective, even the most chaotic of circumstances can be tamed. This icon also represents one of my passions in life – horseback riding!
Tiffany Sherwood is an account supervisor at PUSH 22. She is a professional account wrangler and trusted client pard’ner.