Deal With It

Posted: January 14, 2013

Topics: Strategy, Culture


To me, as a copywriter here at PUSH 22, the phrase “deal with it,” is the most simplistic and distilled expression of what my job entitles and the attitude I try to bring to everything I work on. As a professional schizophrenic, it’s my job to wear many masks and take on many different points of view in my writing and creative thinking. One day I may be creating campaigns for middle-aged women suffering from heart disease or joint problems and in need of a cutting-edge medical facility. The next, I may be required to think like a young man in his 20s who has a passion for automobiles, isn’t afraid to get his hands dirty, and may be in need of a new set of premium pre-assembled struts. What I bring to the team at PUSH 22 is the ability to passionately immerse myself into any project, any brand, or any campaign – regardless of the subject matter and just deal with it.

Also, working in a small agency, sometimes I have to step out of my comfort zone and perform functions that aren’t exactly in my job description. However, I’m always excited to grow, to increase my skill set, and experience new frustrations and things that make me pull my hair out. So, whether it’s doing design concepts, creating site navigation and architecture, or simply doing the all the dishes in the kitchen, I’m more than happy to just deal with it.

The symbol, or silhouette (can’t believe I spelt that right on the first try) I chose for myself is a Swiss Army knife. Beyond the simple connection that it is a multi-faceted tool capable of performing many functions, reliable, and sharp (just like me), I chose it because I actually have my full Swiss citizenship (I’m a Canadian working and living in the United States with full Swiss citizenship ... long story.) I guess I’m kind of like a bigger Swiss Army knife for copywriting.

Jesse Ouimet is PUSH 22's copywriter. He ensures that our clients have an ample and steady supply of creative ideas, as well as ensuring that anything going out the door with words or type on it is free of errors.