Rochester College Appoints PUSH 22 as Agency of Record

Posted: July 25, 2012

Topics: News

Rochester College, an accredited four year undergraduate institution with campuses in Rochester Hills, Clinton Township, Southfield and Flint, Mich. has selected PUSH 22 as its advertising agency of record (AOR). PUSH 22, based in Pontiac, Mich. is an integrated marketing agency.

Rochester College tapped the agency to develop and execute strategic digital, online and broadcast advertising campaigns to generate targeted consumer awareness of the College and its educational offerings. The College offers specialized extended learning programs in nursing, business, education, psychology and religious studies.

“We’re excited to have the opportunity to serve Rochester College with our unique marketing approach,” Michael Verville, partner, PUSH 22. “Businesses are constantly trying to discover what motivates their customers, and we believe that colleges are not any different. Rochester College is in a unique position to provide existing and perspective students with diverse and competitive programs to help them grow confidently in their career. We are thrilled to apply our expertise to support the institution’s growth and strategy.”

This latest addition expands PUSH 22’s growing practice into higher education. The agency currently serves brands such as Crittenton Hospital Medical Center, Wittock Supply Kitchen & Bath, Walbridge, Champion Homes, and Lafayette Place Lofts.

“The addition of Rochester College to our client roster builds upon the agency’s upward business momentum over the past two years,” said Verville. “It also helps to further develop our core business focuses to include higher education, thus allowing us to serve companies and organizations across many facets of the industry.”

To further exemplify PUSH 22’s growth, the agency has also been retained to provide strategic branding council and marketing communications support for the Michigan Association of CPA’s (MACPA) and TTi Global, a worldwide workforce development agency.

About PUSH 22
PUSH 22 is an integrated marketing communications agency that is focused on propelling clients ahead by offering original solutions to their marketing problems. The agency provides a unique blend of strategic thinking and creative implementation in the following industries: automotive/manufacturing, IT, residential and commercial building, healthcare, and professional and financial services. PUSH 22 provides branding, advertising, new media solutions, public relations, and investor relations to help clients move forward, thinking. For more information, call 248-335-9500 or visit www.push22.com.