We believe that for you to truly understand us, you should know who we are – each of us. Featured this month is our Creative Director, Rob Wilkie. Rob enjoys football (soccer), Cocoa Mini-Wheats and learned at a young age that he never wants to work outdoors. Read on; we think you'll like what you learn.
June Employee Spotlight:Rob Wilke, Creative Director
Where did you go to school? I received my Communications degree from the University of Windsor and then started learning how to be a copywriter at Humber College in Toronto.
Where do you find creative inspiration? The web. The collective knowledge and experience of the entire planet is now accessible online. It’s an amazing thing and if you can’t find inspiration in there somewhere, you’re really not looking hard enough.
What’s your favorite cereal? Cocoa Mini-Wheats
What are your top 3 interests outside of work?
My wife and kids, playing soccer and music.
What’s the best ad campaign of all time? It’s definitely not Apple’s 1984. Can we stop with that already? Apple’s MAC v PC campaign is great though. It's fun but totally ruthless in terms of the strategy. It's also simple. For me, a really simple idea with really great writing wins every time.
What was your first job?
I delivered the Windsor Star newspaper.
What did it teach you? That I didn’t want to work outdoors.
Do you cook? What is your favorite recipe? I can cook a bit but my wife’s much better at it and she really enjoys it, so I leave it to her usually. My favorite recipes almost all involve doing something with ground beef.
Quote to live by “In any situation, the best thing you can do is the right thing. The second best thing you can do is the wrong thing. The worst thing you can do is nothing.”