PUSH 22 Selected to Drive Digital Marketing Initiatives for The Original Gabriel

Posted: November 3, 2011

Topics: News

PONTIAC, Mich. – Nov. 3, 2011 – The Original Gabriel, the originator of the world’s first shock absorber in 1907, has selected PUSH 22 as its advertising agency of record. PUSH 22, based in Pontiac, Mich., is an integrated marketing and communications agency for both leading and emerging companies.

“We are thrilled to support Gabriel in the development of a new strategic and creative direction for its marketing and communications efforts,” said Michael Verville, partner, PUSH 22. “It’s exciting to have the chance to help a company like Gabriel implement a new overall rebranding program to reinvigorate its legendary brand in the automotive aftermarket.”

Gabriel selected PUSH 22 to develop the company’s overall marketing and communications plan. Part of that overall effort was the redesign of Gabriel.com. Among the site’s many new features is an expanded and improved part search tool which allows users to search for recommended parts by vehicle year, make, model and engine, or part number. When accessed from a mobile device, Gabriel.com optimizes its part search to provide the best mobile user experience possible.

In addition, the new Gabriel.com – launched late last summer – provides educational resources, FAQs, and customer training videos from “The Answerman,” Gabriel’s technical support team. This revolving video series offers first-hand advice from Gabriel technicians about product applications, installation and troubleshooting.

About PUSH 22
PUSH 22 is an integrated marketing communications agency that is focused on propelling clients ahead by offering original solutions to their marketing problems. The agency provides a unique blend of strategic thinking and creative implementation in the following industries: automotive/manufacturing, IT/ technology, residential and commercial building, healthcare, and professional and financial services. PUSH 22 provides branding, advertising, new media solutions, public relations, investor relations and more, to help clients move forward, thinking. For more information, call 248-335-9500 or visit www.push22.com.

About Ride Control, LLC
Ride Control, LLC operates in both the aftermarket and original equipment manufacturer (commercial, industrial and recreational vehicle) segments under the Gabriel® (U.S. and Canada) and GRC® (Mexico) brand names. The company originated the world’s first automotive shock absorber, “The Snubber,” in 1907, and continues today to be a leader in the design, engineering, development and production of shock absorbers in North America. Ride Control, LLC generates more than $210 million in sales and has more than 1,400 employees in the U.S., Canada and Mexico. The company maintains design, manufacturing, warehouse, sales and management offices throughout North America including Troy, Michigan; Chickasha, Oklahoma; Brentwood, Tennessee; and Queretaro, Mexico. For additional information, please visit www.gabriel.com.