Together, we nearly doubled our overall goal of 75,000 pounds.
Faurecia Service Lane,
September 29, 2010
Community service has always been an important part of Faurecia’s mission but in 2010, the automotive supplier wanted to implement a North America-wide initiative to unite employees and maximize their efforts. With so many worthy causes in need of help, Faurecia asked PUSH 22 to outline a step-by-step plan for a unified North American community service initiative, including ways to encourage employee participation and promote it, both internally and externally.
With management approval on the proposal, push developed a name and identity for the overall program (FUELS – Faurecia Unites Employees for Local Service) and then quickly began working with Faurecia on the first initiative – a month-long North American food drive. Posters, t-shirts, banners and recyclable shopping bags were created and distributed, as well as large custom wall graphics so each plant could track its progress. A FUELS email marketing template, Facebook page and Twitter page were also created and used to communicate progress to employees – and what a great story they had to tell. By the end of the month, nearly 150,000 lbs. of food had been donated to local food banks, doubling the program’s original goal.