Dassault Systèmes - The Robot Whisperers

Posted: December 20, 2010

Topics: News

Sharing the Secret to Effective Lead Gen

We asked for something truly different and push delivered.

Marc Rakowski
Manager,
Marketing Programs
Dassault Systèmes

e-Seminars are an important component of Dassault Systèmes’ (DS) online marketing and lead generation efforts but with so many e-Seminars competing for attention, Dassault Systèmes wanted to ensure their upcoming robotics e-Seminar wouldn’t get lost in the inbox.

Meet “The Robot Whisperers,” a unique campaign built around personalities, rather than just a presentation. The e-Series features Mark and Tony, both DS employees, as “two ordinary guys with an extraordinary passion for robotics” who share their secrets to turning robots into a production man’s best friend. Each “episode” is focused on a specific robotics challenge and DS uses targeted emails, banner advertising and social media to drive traffic to therobotwhisperers.com where visitors can register to watch complete episodes.

And visitors have been registering in impressive numbers. The campaign
is easily exceeding lead generation goals and based on that success, it is
being translated for use by DS marketing teams in Europe, Asia and South
America. Viva Los Robot Whisperers!

SCOPE OF SERVICES //

  • Creative / Campaign Development
  • Web Development
  • Event Marketing
  • Media Planning
  • Photography