Driving Awareness for a Global Automotive Supplier
Although Faurecia is one of the world’s largest automotive suppliers and a valued partner to most of the global automotive OEMs, the company has limited name recognition in North America. With ambitious growth plans for the North American market, Faurecia has begun investing in efforts to raise its profile. PUSH 22 has been a key partner in this initiative, providing creative and planning support for a wide variety of communications, event marketing and online initiatives.
For the 2010 LA Auto Show, PUSH 22 worked closely with communications staff in the U.S. and corporate staff in France to help introduce Faurecia’s new Clean philosophy to OEMs, the media and consumers. Beginning with a logo and tagline, we developed a complete range of marketing communication tools – including a press kit, a website, email marketing, promotional literature and event graphics – that clearly communicated the company’s Clean vision in a fresh and compelling way.
Responses from industry press, consumers and Faurecia's OE customers who attended the show were all very positive, indicating that Faurecia's Clean message came through loud and clear.