Pontiac, Mich. – February 21, 2007 – PUSH 22, a full-service marketing communications agency, today announced that POH Medical Center has selected the agency to develop a marketing communications program to introduce the hospital’s new Total Joint Replacement program, which has been branded Joint Club at POH Medical Center.
The agency will be responsible for developing a new identity, branding and marketing materials to inform patients of the advantages and practices of the Joint Club at POH Medical Center. The marketing materials will include corporate and patient apparel, brochures, primary care posters, promotional items, public relations and website development.
Joint Club at POH Medical Center is a newly established program of a dedicated care team that promotes a positive experience for every procedure, from individual pre-op and surgery prep to physical therapy and home recovery. Unlike most orthopedic hospitals, when a patient’s surgeon is not immediately available, senior level orthopedic resident physicians as well as Joint Club staff are available whenever a patient has questions. Joint Club at POH Medical Center focuses on offering a higher level of care during the entire process of a total joint replacement of the knees or hips.
POH Medical Center selected PUSH 22 based on the agency’s creative abilities to capture the essence of its philosophy of caring and healing.
“The addition of POH Medical Center as a client broadens our reach into other industries and allows us to further expand our capabilities and expertise,” said Michael Verville, partner at PUSH 22.
About POH Medical Center
POH Medical Center is an accredited academic teaching facility and provides primary and specialty health care services guided by the principles of Osteopathic Medicine. The hospital offers a network of primary care physicians located throughout North Oakland County and boasts some of the nation’s leading primary care physicians, healthcare professionals and leading specialists in fields such as emergency medicine, preventative medicine, back care and pain management, osteopathic manipulative medicine and geriatric psychology. For more information visit the POH Medical Center website at www.pohregional.org.
About PUSH 22
PUSH 22 is an integrated marketing communications agency that is focused on propelling clients ahead by offering original solutions to their marketing problems. The agency provides a unique blend of strategic thinking and creative invention in the following industries: automotive, general manufacturing, technology, residential and commercial building, healthcare, and professional and financial services. PUSH 22 provides branding, advertising, new media solutions, public relations, investor relations and more, to help clients move forward, thinking. For more information, call 248-335-9500 or visit www.push22.com.