Processes drive our work. Previously, we were using a combination of ad-hoc processes (which were generally understood but not documented), and documented processes (which hadn’t been recently evaluated). We needed to evaluate all of our processes to refine and consolidate them into a guide for our team. Ad hoc processes are problematic because there’s no way to guarantee everyone’s on the same page. Workflows are most effective when they have clear and concise documentation and when they are universally understood. We wanted them to evolve over time, growing and changing organically. Read More »
  • Posted: January 5, 2018
Snapchat or Instagram? Pandora or Spotify? The media you choose to target your audience is key in getting your message heard by the right people. Making sure you understand your audience, and their interests and social behaviors, is imperative to a successful media campaign. Being familiar with social media channels – Facebook, Instagram, Twitter, Snapchat – is a start, but to run a worthwhile campaign, you need to know where those quality leads are coming from. Read More »
9:45am: Walk in to the office, sit down at my desk, start up my laptop and wait for my daily task. Sometimes I get up to get coffee, if I didn’t bring it in with me. I listen to my favorite morning show “First Take” on ESPN while I look through emails or click through my upcoming senior year class schedule. I then make sure that any project orders or creative briefs need to be finished from the day before. Not a bad start to the morning at this point. Read More »
6:54 My job as an advertising copywriter begins before I step foot in the office. In fact, it begins before I step out of bed. The first thing I do (following my dog’s morning wakeup licks) is check the notebook I keep on my nightstand. Oftentimes, I’ll wake up in the middle of the night and write down ideas or headline. When I look at them the next morning, they’re not as brilliant as I thought. But on the rare occasion, I have a thought that’s worth keeping around. And when I discover one of these gems, I return the dog’s lick with one of my own. Read More »
  • Posted: August 14, 2017
On June 30th, I hang up my excel spreadsheets, Nielsen ratings and SRDS reference books to ride off into the sunset of retirement. After 40+ years in the media/advertising business, it seems time. So as my last hurrah, here are some closing thoughts on the good, the bad and the ugly of this crazy business. Read More »
  PUSH 22 is looking for a talented senior designer/art director to join our team. As a key member of the creative team, you’ll help the agency deliver on its promise of “move forward thinking” through a lead role in creative work of all types – from branding and identity to advertising to events to digital and web. Read More »
  • Topcis: Careers
  • Posted: February 14, 2017
We don’t want to alarm you BUT we have to tell you the truth - Facebook’s latest algorithm update may just affect your 2017 marketing strategy. On January 26, Facebook announced that they’re going to change the way they rank videos in the News Feed. This update will adjust the value given to how much of a video is watched in the platform. They also explain that as a result of this update, longer videos that people spend time watching may see an increase in distribution while, as a side effect, some shorter videos may see a slight decrease in News Feed distribution. Read More »
  • Topcis: Strategy
  • Posted: January 27, 2017